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Flexitarian Movement: Optimizing plant-based NPD

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What’s buzzing online when it comes to women’s health? A new report by Innova shows that online discussions center on energy & stamina (38%) and pregnancy & breastfeeding (27%). When it comes to top claims in women’s specialty supplements, however, strongest growth is seen in energy & stamina, as well as hormone balance, claims in new product launches. The report “Innovating for women’s wellness: The global evolving landscape” is now available to Innova’s customers. Learn more about Innova’s reports by clicking below.

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